The Abs Company
Innovative Core Training Equipment
About The Abs Company
The Abs Company has established itself as the industry leader in core-focused fitness equipment, holding over 42 patents and trademarks for innovative training solutions. Founded on the principle that effective core training requires purpose-built equipment, The Abs Company designs and manufactures machines that deliver targeted, efficient ab and core workouts that simply aren't possible with traditional exercises alone.
As an authorized dealer for The Abs Company, Norton Fitness brings their complete lineup of commercial-grade core training equipment to fitness facilities throughout Texas. From their flagship AbCoaster that revolutionized ab training to the versatile TireFlip 180 functional trainer, The Abs Company offers solutions for every type of fitness facility looking to enhance their core training options.
What sets The Abs Company apart is their commitment to biomechanically correct movement patterns. Their equipment is designed in consultation with physical therapists, athletic trainers, and fitness professionals to ensure safe, effective exercises that target the core muscles through their full range of motion while minimizing stress on the spine and hip flexors.
Popular Abs Company Equipment
AbCoaster: The AbCoaster is The Abs Company's signature product, featuring a unique bottom-up ab training motion that targets the lower abs first and engages the entire core through a controlled, curved path of motion. Available in commercial and light commercial versions, the AbCoaster delivers gym-quality ab workouts that members love.
Ab Solo: A compact, space-efficient ab machine perfect for circuit training environments. The Ab Solo provides guided crunch movements with adjustable resistance, making it ideal for users of all fitness levels.
TireFlip 180: This innovative functional trainer replicates the tire flip exercise in a safe, controlled environment. Perfect for group training and HIIT classes, the TireFlip 180 delivers full-body workouts that challenge the core while building functional strength.
X3S Pro Bench: A versatile decline bench designed specifically for ab training, featuring multiple angle adjustments and anchor points for varied core exercises. Built for commercial use with heavy-duty construction.
Featured Abs Company Equipment
Innovative core training solutions for commercial facilities
Why Gyms Choose The Abs Company
Commercial fitness facilities across Texas trust The Abs Company equipment for several key reasons. First, their machines fill a gap that traditional equipment can't address – dedicated, effective core training that members actually enjoy using. The AbCoaster and similar machines consistently rank among the most popular equipment in gyms because they deliver noticeable results.
Second, The Abs Company equipment is built for commercial durability. These machines are engineered to handle the demands of busy fitness facilities with heavy-gauge steel construction, commercial-grade cables and pulleys, and easy-clean surfaces that maintain their appearance over years of use.
Third, The Abs Company provides excellent support including detailed training materials, marketing resources, and responsive customer service. When you invest in their equipment, you're getting a partner who helps you maximize that investment through member education and engagement strategies.
Applications for Abs Company Equipment
The Abs Company equipment is versatile enough for virtually any fitness environment. Large commercial gyms use their products to create dedicated ab training areas that attract and retain members. Boutique fitness studios incorporate Abs Company machines into their circuit training and group class offerings. Personal training studios value the ability to deliver focused core work that complements strength and conditioning programs.
Apartment fitness centers and hotel gyms benefit from the compact footprint and intuitive design of Abs Company products – residents and guests can get an effective core workout without needing instruction or assistance. Physical therapy clinics and rehabilitation centers use their equipment for controlled core strengthening that's safe for patients recovering from back injuries.
Interested in Abs Company Equipment?
Contact Norton Fitness today for wholesale pricing, availability, and expert recommendations on the right Abs Company equipment for your facility. We offer delivery and installation throughout Austin, Dallas, Houston, and San Antonio.
Request a Quote